Where did your love for bridal accessories come from?
Funny enough I never intended to start a bridal accessories company – it all started as a hobby. I have always loved to create things and started making sparkly headbands while working at MTV in NYC. I listed them on ETSY just for fun and out of nowhere brides came running! They loved the pieces and requested them in white or ivory for their weddings. I quickly realized that there was a market for this and designed my first collection from my NYC living room.
Describe your aesthetic?
Bohemian chic with lots of organic design elements
What inspires and motivates you?
When it comes to designing I’m always the most inspired when I go shopping for raw materials. Different textures, patterns, and crystals create such an excitement for what they could become. Designing and thinking of new ideas is what motivates me from day to day- and then to see those pieces being well received by our stores and brides is always very rewarding as well.
What is the rewarding part about your job?
There is nothing more fulfilling than hearing from our brides after their big days. Telling us how special they felt in the piece we created for them. It feels so special to be apart of one of the biggest days of their lives. It feels personal and so rewarding.
What was the most difficult lesson you have learned in running your own business?
It is very easy to over-commit and bite off more than you can chew! When you run your own business you get so excited at each opportunity but sometimes you have to prioritize and know when to say no to a new project in order to preserve the quality and customer services you aim to provide.
What’s the best advice for beginning makers, artist, or entrepreneurs?
Do something that you love- running your own business is hard and time-consuming but when you’re doing something you love it never feels like work!
What are your favorite types of materials to work with?
I love working with beading patterns- we design a lot of beaded belts and I think they add so much to a dress.
What brand or maker do you currently love?
What’s your best flea market find?
A vintage tiara from the 1920’s
What are you currently reading/ watching/ listening to?
Currently watching ” The Night Of” and reading ” Cold Tangerines”
Can you describe your typical day?
Days are a little crazy with a toddler and two full-time businesses, Untamed Petals and my new bridal shop Moondance. Typically I get into the office around 9 and leave around 4:30. I’m a power through the day kind of gal- I’d rather eat at my desk and leave early to spend more time with my family then take a long lunch and be stuck at the office. Days are mixed with answering emails, working with our production team, designing new pieces, and overseeing our fulfillment department. Every day is different which makes for a really fun and fast-paced week. My favorite days are Wednesdays when I stay home with my little guy Jax. For me work/life balance is he key to long-term success and no burnout.